What it does well
- Comprehensive multi-touch attribution modeling
- Direct connection between marketing spend and revenue
- AI-powered budget optimization recommendations
- Strong CRM and marketing platform integrations
Where it falls short
- Limited self-service implementation options
- Requires dedicated resources for initial setup
- Reporting customization options could be broader
Analytics
| Multi-touch Attribution | Yes |
| Cross-device Tracking | Yes |
| Marketing ROI Measurement | Yes |
| Revenue Attribution | Yes |
| Custom Reports | Yes |
Core Features
| Lead Source Tracking | Yes |
| Real-time Dashboards | Yes |
| Call Tracking | Yes |
| Form Tracking | Yes |
Integrations
| CRM Integrations | 15+ |
| Ad Platform Integrations | 8+ |
| API Access | Yes |
Starter
$299/mo
- Multi-touch attribution
- Up to 3 marketing channels
- Basic reporting
- Email support
Professional
$699/mo
- Everything in Starter
- Unlimited marketing channels
- Advanced attribution models
- Custom reporting
- Priority support
Enterprise
Custom
- Everything in Professional
- Custom integrations
- Dedicated account manager
- Advanced security features
- SLA guarantee
Comparisons with Ruler Analytics
ToolAudit may earn a commission when you visit a tool through our links. This never affects our scores or rankings. How we make money