What it does well
- Comprehensive multi-touch attribution modeling
- Direct connection between marketing spend and revenue
- AI-powered budget optimization recommendations
- Strong CRM and marketing platform integrations
Where it falls short
- Limited self-service implementation options
- Requires dedicated resources for initial setup
- Reporting customization options could be broader
Analytics
| Multi-touch Attribution | Yes |
| ROI Measurement | Yes |
| Conversion Path Analysis | Yes |
| Real-time Dashboards | Yes |
| Custom Reports | Yes |
Core Features
| Lead Source Tracking | Yes |
| Call Tracking | Yes |
| Lead Scoring | Yes |
Integrations
| CRM Integration | 20+ |
| Marketing Automation Integration | Yes |
| API Access | Yes |
Security
| Data Security (GDPR compliant) | Yes |
Starter
$250/mo
$2500/yr billed annually
- Up to 3 conversion sources
- Basic multi-touch attribution
- Dashboard and reporting
- Email support
Professional
$750/mo
$7500/yr billed annually
- Everything in Starter
- Unlimited conversion sources
- Advanced attribution models
- API access
- Priority support
Enterprise
Custom
- Everything in Professional
- Custom attribution models
- Dedicated account manager
- Custom integrations
- White-label options
Comparisons with Ruler Analytics
Guides recommending Ruler Analytics
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