Attribution
Multi-touch attribution platform for marketing ROI measurement
What it does well
- Multi-channel data integration from ads, email, and web analytics
- Flexible attribution models including first-click, last-click, and custom weightings
- Clear visualization of customer journey paths and touchpoint impact
- Helps optimize marketing budget allocation across channels
Where it falls short
- Steeper learning curve for attribution modeling concepts
- Implementation and support may require technical resources
- Pricing based on data volume can be expensive at scale
Core Features
| Multi-touch Attribution | Yes |
Analytics
| Attribution Modeling | Yes |
| ROI Tracking | Yes |
Integration
| Multi-channel Integration | Yes |
Starter
$99/mo
$990/yr billed annually
- Up to 3 campaigns
- Basic multi-touch attribution
- Email support
- Up to 10,000 tracked events/month
Professional
$299/mo
$2990/yr billed annually
- Everything in Starter
- Unlimited campaigns
- Advanced attribution models
- Up to 100,000 tracked events/month
- Priority support
- Custom integrations
Enterprise
Custom
- Everything in Professional
- Unlimited tracked events
- Custom attribution models
- Dedicated account manager
- SLA guarantee
- Custom integrations
- Advanced analytics
Comparisons with Attribution
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