Plausible Analytics
Privacy-first web analytics without cookies or tracking scripts
Overview
Plausible Analytics offers a compelling solution for privacy-conscious website owners seeking analytics without complexity. Its key strength lies in simplicity—the minimalist interface and lightweight script (under 1KB) make setup quick and implementation frictionless. The privacy-first approach eliminates GDPR/CCPA compliance concerns and removes the need for cookie banners, improving user experience. Strengths include fast load times, transparent pricing without surprise fees, and useful features like custom events and goal tracking. Weaknesses include limited data retention compared to Google Analytics, smaller feature set for advanced users, and less integrations with third-party tools. The dashboard provides essential metrics but lacks some granular segmentation options. Ideal for privacy-conscious teams, European businesses facing regulation, content creators, and small businesses prioritizing ethics over exhaustive data collection. Less suitable for enterprises requiring extensive custom reporting or advanced audience segmentation.
Pros & Cons
Pros
- GDPR and CCPA compliant by default with no cookies or tracking
- Lightweight script under 1KB improves page load performance
- Simple, intuitive dashboard focused on essential metrics
- Transparent, predictable pricing with no surprise charges
Cons
- Limited advanced features and segmentation compared to Google Analytics
- Smaller ecosystem with fewer integrations and plugins
- Data retention limitations and less historical data analysis
Features
Core Features
| Privacy-Focused Analytics | Yes |
| No Cookies Required | Yes |
| Traffic Dashboard | Yes |
| Email Reports | Yes |
| Open Source | Yes |
Security
| GDPR Compliant | Yes |
| Data Ownership | Yes |
Analytics
| Real-time Traffic Data | Yes |
| Goal Tracking | Yes |
| Conversion Funnels | Yes |
| Custom Events | Yes |
Integrations
| Integrations | Slack, Google Search Console, Email |
Pricing
Free
- Up to 10,000 monthly pageviews
- 30 days of data retention
- Core analytics features
- Privacy-first tracking
Starter
$90/yr when billed annually
- Up to 100,000 monthly pageviews
- 90 days of data retention
- Everything in Free
- Email reports
Business
$200/yr when billed annually
- Up to 1,000,000 monthly pageviews
- 3 years of data retention
- Everything in Starter
- Multiple sites
- API access
Pro
$500/yr when billed annually
- Up to 10,000,000 monthly pageviews
- 5 years of data retention
- Everything in Business
- Advanced integrations
- Priority support
Comparisons with Plausible Analytics
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