Hotjar
Understand user behavior with heatmaps, session recordings, and feedback tools
What it does well
- Intuitive visual heatmaps and session recordings easy to understand for non-technical users
- Affordable pricing tiers suitable for startups and SMBs
- Excellent integration ecosystem with popular analytics and marketing platforms
- Built-in surveys and feedback tools reduce need for multiple vendors
Where it falls short
- Data processing and reporting can be slow for high-traffic websites
- Learning curve for advanced features and custom analysis
- Privacy compliance requires careful setup for GDPR and CCPA requirements
Core Features
| Heatmaps | Yes |
| Session Recordings | Yes |
| Feedback & Surveys | Yes |
| User Segmentation | Yes |
| Mobile App Support | Yes |
Analytics
| Form Analytics | Yes |
| Funnels | Yes |
| Custom Events Tracking | Yes |
Integrations
| Third-party Integrations | 100+ |
Security
| GDPR & CCPA Compliance | Yes |
Collaboration
| Team Collaboration | Yes |
AI Capabilities
| AI-powered Insights | Yes |
Support
| 24/7 Customer Support | Yes |
Free
Free
- Up to 35 monthly sessions
- Heatmaps
- Recordings
- Basic feedback tools
- 1 website
Plus
$32/mo
$320/yr billed annually
- Everything in Free
- Up to 500 monthly sessions
- Advanced heatmaps
- Surveys and polls
- Form analysis
- Up to 3 websites
Business
$99/mo
$990/yr billed annually
- Everything in Plus
- Up to 2,000 monthly sessions
- Advanced recordings
- Advanced targeting
- Team collaboration features
- Up to 10 websites
Scale
$213/mo
$2130/yr billed annually
- Everything in Business
- Up to 5,000 monthly sessions
- Priority support
- Advanced integrations
- Custom user roles
- Up to 25 websites
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