Hotjar
Understand user behavior with heatmaps, recordings, and feedback tools
What it does well
- Visual heatmaps and session recordings provide intuitive insights into user behavior
- Easy implementation with simple code snippet integration
- Flexible pricing with free tier suitable for small sites
- Built-in survey and feedback collection tools reduce need for third-party solutions
Where it falls short
- Session recording can raise privacy concerns and requires clear user consent
- Can produce data overload on high-traffic sites, making analysis time-consuming
- Limited advanced segmentation compared to some competitors
Core Features
| Heatmaps | Yes |
| Session Recordings | Yes |
| Surveys & Feedback | Yes |
| Mobile App Tracking | Yes |
Analytics
| Form Analytics | Yes |
| Rage Click Detection | Yes |
| User Segmentation | Yes |
| Conversion Funnels | Yes |
Integrations
| Integration with Analytics Platforms | Google Analytics, Mixpanel, Segment |
Collaboration
| Team Collaboration & Comments | Yes |
Security
| GDPR & CCPA Compliance | Yes |
| Data Retention Options | Yes |
Free
Free
- Up to 35 daily sessions
- Heatmaps
- Recordings
- Basic feedback tools
- 1 site
Plus
$39/mo
$390/yr billed annually
- Everything in Free
- Unlimited daily sessions
- Advanced heatmaps
- Advanced recordings
- Surveys and polls
- 3 sites
Business
$99/mo
$990/yr billed annually
- Everything in Plus
- API access
- Advanced targeting
- Unlimited sites
- Priority support
- Team collaboration
Scale
$213/mo
$2130/yr billed annually
- Everything in Business
- Advanced integrations
- Enhanced team permissions
- Custom data retention
- Dedicated support
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