Google Analytics
Web analytics platform tracking user behavior and website performance metrics
What it does well
- Free tier with robust features accessible to all business sizes
- Seamless integration with Google Ads, Search Console, and Tag Manager
- Advanced AI-powered insights and predictive analytics in GA4
- Detailed audience segmentation and conversion tracking capabilities
Where it falls short
- Steep learning curve transitioning from Universal Analytics to GA4
- Limited data retention and sampling on free accounts
- Privacy regulations (GDPR, CCPA) require additional configuration and compliance
Core Features
| Website Traffic Tracking | Yes |
| Real-time Analytics | Yes |
| Conversion Tracking | Yes |
| Custom Reports | Yes |
| Mobile App Tracking | Yes |
Analytics
| User Behavior Analysis | Yes |
| E-commerce Tracking | Yes |
AI Capabilities
| AI-Powered Insights | Yes |
Integrations
| Google Ads Integration | Yes |
| Data Import | Yes |
| BigQuery Export | Yes |
Security
| User Permissions & Roles | Yes |
| Data Retention Controls | Yes |
Free
Free
- Up to 10 million hits per month
- Standard reporting and analysis
- Real-time data tracking
- Custom segments and dimensions
- Basic audience insights
- Conversion tracking
- E-commerce tracking
- Mobile app tracking
Google Analytics 360
$12500/mo
$150000/yr billed annually
- Everything in Free
- Unlimited data processing
- Advanced analysis and modeling
- Dedicated account manager
- Technical support priority
- Data-driven attribution
- Audience segmentation at scale
- Advanced integrations
- Custom reporting
- Data import and aggregation
- BigQuery integration
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