Google Analytics
Web and app analytics platform tracking user behavior and business metrics
What it does well
- Free tier with extensive features for most businesses
- Machine learning-powered predictive insights and anomaly detection
- Seamless integration with Google Ads, Search Console, and Data Studio
- Cross-platform tracking for websites and mobile apps
Where it falls short
- Steep learning curve for advanced features and custom implementations
- Data sampling on free accounts limits accuracy for large datasets
- Privacy regulations require careful consent management and configuration
Core Features
| Real-time Traffic Monitoring | Yes |
| Conversion Tracking | Yes |
| Custom Reports | Unlimited |
| E-commerce Tracking | Yes |
| Mobile App Analytics | Yes |
Analytics
| User Behavior Tracking | Yes |
| Multi-channel Attribution | Yes |
| User Segmentation | Yes |
Integrations
| Google Ads Integration | Yes |
| Data Export & API Access | Yes |
AI Capabilities
| AI-Powered Insights | Yes |
| Predictive Analytics | Yes |
Security
| Role-based Access Control | Yes |
| Data Privacy Controls | Yes |
Free
Free
- Up to 10 million hits per month
- Standard reports and dashboards
- Real-time reporting
- Audience insights
- Conversion tracking
- Goal tracking
- Custom segments
- Mobile app analytics
Google Analytics 360
Custom
$12500/yr billed annually
- Unlimited hits per month
- Everything in Free
- Advanced analysis and BigQuery export
- Data-driven attribution modeling
- Dedicated support
- Unified data across channels
- Advanced audience segmentation
- Custom reporting and dashboards
- Faster processing and modeling
Comparisons with Google Analytics
Stacks featuring Google Analytics
Guides recommending Google Analytics
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