Google Analytics
Web analytics platform tracking user behavior and website performance metrics
What it does well
- Free tier with robust features accessible to all business sizes
- Seamless integration with Google Ads, Search Console, and Tag Manager
- Advanced AI-powered insights and predictive analytics in GA4
- Detailed audience segmentation and conversion tracking capabilities
Where it falls short
- Steep learning curve transitioning from Universal Analytics to GA4
- Limited data retention and sampling on free accounts
- Privacy regulations (GDPR, CCPA) require additional configuration and compliance
Core Features
| Real-time Analytics | Yes |
| Conversion Tracking | Yes |
| Custom Reports | Yes |
| Goal Tracking | Yes |
| Enhanced eCommerce Tracking | Yes |
Analytics
| Traffic Source Attribution | Yes |
| Audience Segmentation | Yes |
Integrations
| Google Ads Integration | Native |
| API Access | Yes |
| BigQuery Integration | Yes |
Collaboration
| User Permissions & Roles | Yes |
AI Capabilities
| Data-driven Attribution | Yes |
Security
| Data Retention Control | Yes |
Support
| 24/7 Support | Community + Premium |
Free
Free
- Up to 10 million hits per month
- Standard reporting
- Real-time analytics
- Audience insights
- Conversion tracking
- Custom segments
- Basic integrations
Google Analytics 360
$12500/mo
$150000/yr billed annually
- Everything in Free
- Unlimited data
- Advanced segmentation
- Data-driven attribution
- Predictive analytics
- BigQuery integration
- Dedicated support
- Custom reporting
- SLA guarantee
- Advanced integrations
Comparisons with Google Analytics
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