What it does well
- Comprehensive multi-touch attribution modeling
- Direct connection between marketing spend and revenue
- AI-powered budget optimization recommendations
- Strong CRM and marketing platform integrations
Where it falls short
- Limited self-service implementation options
- Requires dedicated resources for initial setup
- Reporting customization options could be broader
Analytics
| Multi-touch Attribution | Yes |
| Revenue Attribution | Yes |
| Campaign ROI Measurement | Yes |
| Real-time Reporting | Yes |
| Conversion Path Analysis | Yes |
| Custom Dashboards | Yes |
Core Features
| Lead Source Tracking | Yes |
| Phone Call Tracking | Yes |
Integrations
| CRM Integration | 20+ |
| Marketing Automation Integrations | Yes |
| API Access | Enterprise only |
Security
| Data Security/SSL Encryption | Yes |
Starter
$299/mo
- Up to 3 data sources
- Basic multi-touch attribution
- Up to 5 users
- Email support
Professional
$999/mo
- Everything in Starter
- Up to 10 data sources
- Advanced attribution models
- Up to 15 users
- Priority support
- Custom dashboards
Enterprise
Custom
- Everything in Professional
- Unlimited data sources
- Custom integration support
- Unlimited users
- Dedicated account manager
- SLA guarantee
- Custom implementation
Comparisons with Ruler Analytics
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