HubSpot Analytics
Unified analytics platform for tracking customer journeys and business performance
What it does well
- Seamlessly integrated with HubSpot CRM and other platform tools
- Customizable dashboards and reports for different team roles
- Multi-touch attribution modeling for marketing campaigns
- Real-time data and automated reporting capabilities
Where it falls short
- Limited customization compared to dedicated analytics platforms
- Dependent on HubSpot ecosystem; difficult to leverage external data sources
- Can require significant time investment to master advanced features
Core Features
| Custom Dashboard Creation | Yes |
| Custom Report Building | Yes |
| Data Visualization Tools | Yes |
Analytics
| Real-time Data Tracking | Yes |
| Multi-touch Attribution | Yes |
| Conversion Funnel Analysis | Yes |
| Revenue Analytics | Yes |
| Email Performance Metrics | Yes |
| Website Traffic Analysis | Yes |
AI Capabilities
| Predictive Lead Scoring | Yes |
Integrations
| Native CRM Integration | Yes |
| Third-party App Connections | 500+ |
Security
| Role-based Access Control | Yes |
Free
Free
- Basic analytics dashboard
- Up to 1,000 tracked contacts
- Standard reports
- Basic customer journey tracking
Starter
$45/mo
$450/yr billed annually
- Everything in Free
- Up to 10,000 tracked contacts
- Custom reports
- Advanced customer journey analytics
- Email tracking
Professional
$120/mo
$1200/yr billed annually
- Everything in Starter
- Unlimited tracked contacts
- Custom dashboards
- Predictive analytics
- Advanced segmentation
- API access
Enterprise
Custom
- Everything in Professional
- Custom implementations
- Dedicated support
- Advanced integrations
- Custom reporting solutions
- SLA guarantees
Comparisons with HubSpot Analytics
Guides recommending HubSpot Analytics
ToolAudit may earn a commission when you visit a tool through our links. This never affects our scores or rankings. How we make money