Google Analytics
Web analytics platform tracking user behavior and website performance metrics
What it does well
- Free tier with robust features accessible to all business sizes
- Seamless integration with Google Ads, Search Console, and Tag Manager
- Advanced AI-powered insights and predictive analytics in GA4
- Detailed audience segmentation and conversion tracking capabilities
Where it falls short
- Steep learning curve transitioning from Universal Analytics to GA4
- Limited data retention and sampling on free accounts
- Privacy regulations (GDPR, CCPA) require additional configuration and compliance
Core Features
| Real-time Analytics | Yes |
| Conversion Tracking | Yes |
| Data Import/Export | Yes |
| Cross-domain Tracking | Yes |
| Free Plan Available | Yes |
Analytics
| Audience Segmentation | Yes |
| Custom Reports | Yes |
| Multi-channel Attribution | Yes |
| Goal Setup & Tracking | Yes |
AI Capabilities
| AI-Powered Insights | Yes |
Integrations
| Google Ads Integration | Yes |
| API Access | Yes |
Security
| User Permissions & Roles | Yes |
Free
Free
- Up to 10 million hits per month
- Standard reporting
- Basic audience insights
- Traffic source analysis
- Goal tracking
- E-commerce tracking
- Mobile app analytics
Analytics 360
$12500/mo
- Everything in Free
- Unlimited data
- Advanced analysis tools
- Data-driven attribution
- BigQuery integration
- Custom data imports
- Advanced segmentation
- Dedicated support
- Service Level Agreement (SLA)
Comparisons with Google Analytics
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