Google Analytics
Web analytics platform tracking user behavior and website performance metrics
What it does well
- Free tier with robust features accessible to all business sizes
- Seamless integration with Google Ads, Search Console, and Tag Manager
- Advanced AI-powered insights and predictive analytics in GA4
- Detailed audience segmentation and conversion tracking capabilities
Where it falls short
- Steep learning curve transitioning from Universal Analytics to GA4
- Limited data retention and sampling on free accounts
- Privacy regulations (GDPR, CCPA) require additional configuration and compliance
Core Features
| Real-time Analytics | Yes |
| Conversion Tracking | Yes |
| E-commerce Tracking | Yes |
| Data Import | Yes |
Analytics
| Audience Segmentation | Yes |
| Custom Reports | Unlimited |
Integrations
| Google Ads Integration | Yes |
| API Access | Yes |
AI Capabilities
| Machine Learning Insights | Yes |
| Predictive Analytics | Yes |
Collaboration
| User Permissions Management | Yes |
Security
| Data Retention Control | Yes |
Free
Free
- Up to 10 million hits per month
- Standard reports and dashboards
- Real-time reporting
- Audience insights
- Conversion tracking
- Custom segments
- Data retention up to 2 months
Google Analytics 360
Custom
$150000/yr billed annually
- Everything in Free
- Unlimited hits per month
- Data retention up to 13 months
- Advanced analysis and reporting
- BigQuery integration
- Custom dimensions and metrics
- Data-driven attribution
- Advanced user segmentation
- Dedicated support
- Service Level Agreement (SLA)
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