Omnisend
Omnichannel marketing automation platform for ecommerce businesses
What it does well
- Ecommerce-focused features including abandoned cart recovery and product recommendations
- Multi-channel support integrating email, SMS, push, and in-app messaging
- Pre-built automation workflows and templates to accelerate campaign setup
- Strong integrations with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce
Where it falls short
- Steeper learning curve for advanced automation and segmentation features
- SMS and advanced features require higher-tier plans increasing costs
- Limited customization options for some pre-built templates and workflows
Core Features
| Email Marketing | Yes |
| SMS Marketing | Yes |
| Push Notifications | Yes |
| In-App Messaging | Yes |
| Segmentation & Targeting | Yes |
| Contact Management | Yes |
Automation
| Omnichannel Automation | Yes |
AI Capabilities
| AI-Powered Personalization | Yes |
Integrations
| E-commerce Integrations | Shopify, WooCommerce, BigCommerce, Magento |
| API Access | Yes |
Analytics
| Analytics & Reporting | Yes |
Content
| Drag-and-Drop Builder | Yes |
Free
Free
- Up to 500 contacts
- Email marketing
- SMS marketing
- Basic automation
- Landing pages
- Basic analytics
Standard
$25/mo
$250/yr billed annually
- Up to 10,000 contacts
- Everything in Free
- Advanced automation
- Push notifications
- Advanced segmentation
- Priority support
Professional
$75/mo
$750/yr billed annually
- Up to 50,000 contacts
- Everything in Standard
- Advanced reporting
- API access
- Custom integrations
- Dedicated support
Enterprise
Custom
- Unlimited contacts
- Everything in Professional
- Custom solutions
- White-label options
- Dedicated account manager
- Custom SLA
Comparisons with Omnisend
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