What it does well
- All-in-one SEO platform with rank tracking, keyword research, site audits, and backlink analysis
- User-friendly interface with intuitive dashboards and actionable recommendations
- Reliable rank tracking with multi-location support
- Strong keyword research tools with search volume and difficulty metrics
Where it falls short
- Premium pricing limits accessibility for small businesses and solopreneurs
- Backlink analysis features less comprehensive than specialized competitors
- Occasional delays in rank data updates and refresh cycles
Core Features
| Keyword Research | Yes |
| Site Crawl | Yes |
| Rank Tracking | Yes |
| Backlink Analysis | Yes |
| Page Optimization | Yes |
| Local SEO | Yes |
| Mobile App | Yes |
Analytics
| Competitor Analysis | Yes |
| Custom Dashboards | Yes |
Integrations
| API Access | Yes |
Collaboration
| Team Accounts | Yes |
Support
| Priority Support | Yes |
Standard
$99/mo
$990/yr billed annually
- Rank tracking for up to 5 keywords
- Site audits
- Keyword research
- Backlink analysis
- On-page optimization
Medium
$179/mo
$1790/yr billed annually
- Rank tracking for up to 15 keywords
- Site audits
- Keyword research
- Backlink analysis
- On-page optimization
- Competitor analysis
Large
$299/mo
$2990/yr billed annually
- Rank tracking for up to 30 keywords
- Site audits
- Keyword research
- Backlink analysis
- On-page optimization
- Competitor analysis
- API access
Premium
$599/mo
$5990/yr billed annually
- Unlimited rank tracking
- Site audits
- Keyword research
- Backlink analysis
- On-page optimization
- Competitor analysis
- API access
- Priority support
Comparisons with Moz Pro
Guides recommending Moz Pro
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