What it does well
- Highly customizable without requiring custom code or developers
- Modern, intuitive user interface with strong UX design
- Powerful relationship mapping and org chart features
- API-first architecture enabling deep integrations
Where it falls short
- Smaller integration ecosystem compared to major CRM competitors
- Higher pricing than some traditional CRM alternatives
- Fewer out-of-the-box templates for common industries
Core Features
| CRM Platform | Yes |
| Custom Objects | Yes |
| Email Sync | Yes |
Collaboration
| Workspace Collaboration | Yes |
| Real-time Updates | Yes |
Integrations
| Native API | Yes |
| Third-party Integrations | 50+ |
| Zapier Integration | Yes |
Security
| SOC 2 Type II Certified | Yes |
| Granular Permissions | Yes |
Analytics
| Data Visualization | Yes |
Automation
| Workflow Automation | Yes |
Free
Free
- Up to 2 users
- Basic CRM functionality
- Limited contacts and records
- Basic automation
- Mobile app access
Starter
$50/mo
$500/yr billed annually
- Everything in Free
- Up to 5 users
- Advanced automation
- Custom fields and objects
- Basic integrations
- Email synchronization
Professional
$100/mo
$1000/yr billed annually
- Everything in Starter
- Unlimited users
- Advanced reporting and analytics
- API access
- Custom workflows
- Priority support
- Advanced integrations
Enterprise
Custom
- Everything in Professional
- Custom pricing
- Dedicated account manager
- Advanced security features
- Custom integrations
- SLA guarantees
- Training and onboarding
Comparisons with Attio
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