What it does well
- Highly customizable workspace design and custom objects
- Intuitive, modern user interface with excellent UX
- Strong API and native integration capabilities
- Powerful automation and workflow features
Where it falls short
- Smaller integration marketplace compared to major competitors
- Steeper learning curve for advanced features
- Less suitable for non-technical teams requiring minimal setup
Core Features
| CRM Database | Yes |
| Customizable Workspaces | Yes |
| Contact Management | Yes |
| Deal Tracking | Yes |
Integrations
| Native Integrations | 20+ |
| Zapier Integration | Yes |
Collaboration
| Collaboration Tools | Yes |
| Comments & Mentions | Yes |
Automation
| Automation Workflows | Yes |
AI Capabilities
| AI-Powered Insights | Yes |
Security
| Role-Based Access Control | Yes |
| SOC 2 Compliant | Yes |
Analytics
| Real-Time Reporting | Yes |
Free
Free
- Up to 2 users
- Basic CRM functionality
- Contact and company management
- Basic reporting
- Limited automations
Starter
$50/mo
$500/yr billed annually
- Everything in Free
- Up to 5 users
- Advanced automations
- Custom fields and pipelines
- Basic API access
- Email integration
Professional
$120/mo
$1200/yr billed annually
- Everything in Starter
- Up to 20 users
- AI-powered insights and recommendations
- Advanced reporting and dashboards
- Workflow automation
- Priority support
- Advanced API access
Enterprise
Custom
- Everything in Professional
- Unlimited users
- Custom integrations
- Dedicated account manager
- Advanced security features
- Custom SLA
- White-label options
Comparisons with Attio
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