ActiveCampaign
AI-powered CRM and marketing automation platform for growing businesses
What it does well
- Powerful, flexible automation and workflow builder
- Extensive integration library with 600+ apps
- AI-powered features including predictive scoring and recommendations
- Unified platform reducing need for multiple tools
Where it falls short
- Steep pricing as contact database grows
- Significant learning curve for new users
- Can feel feature-heavy for small teams
Core Features
| CRM | Yes |
| Marketing Automation | Yes |
| Email Marketing | Yes |
| Sales Automation | Yes |
| Contact & Lead Scoring | Yes |
| Mobile App | Yes |
AI Capabilities
| AI-Powered Writing Assistant | Yes |
| Predictive Sending | Yes |
Integrations
| Native Integrations | 1000+ |
| API Access | Yes |
Analytics
| Advanced Reporting & Analytics | Yes |
| Custom Dashboards | Yes |
Support
| 24/7 Customer Support | Yes |
Free
Free
- Up to 1,000 contacts
- Basic email marketing
- Contact and lead management
- Automation builder
- Basic reporting
Lite
$15/mo
$150/yr billed annually
- Everything in Free
- Up to 10,000 contacts
- Advanced automation
- Lead scoring
- Sales automation
Plus
$49/mo
$490/yr billed annually
- Everything in Lite
- Up to 25,000 contacts
- Custom objects
- Advanced reporting
- Predictive sending
- Multi-channel messaging
Professional
$99/mo
$990/yr billed annually
- Everything in Plus
- Up to 100,000 contacts
- Advanced CRM features
- Account-based marketing
- Website tracking
- Advanced segmentation
Enterprise
Custom
- Everything in Professional
- Unlimited contacts
- Dedicated support
- Custom integrations
- Advanced security
- Custom pricing available
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