ActiveCampaign
Customer experience automation platform for sales, marketing, and service
What it does well
- Comprehensive all-in-one platform combining CRM, marketing automation, and sales tools
- Powerful workflow and journey builder with visual automation designer
- Extensive third-party integrations and API flexibility
- Strong contact scoring and lead segmentation capabilities
- Dedicated customer success support and resources
Where it falls short
- Steep pricing as contact lists and features scale
- Steep learning curve with complex interface for beginners
- Feature-rich but can feel overwhelming for simple use cases
Core Features
| CRM | Yes |
| Email Marketing | Yes |
| Lead Scoring | Yes |
| Contact & Account Management | Yes |
| Deal Management | Yes |
| Mobile App | Yes |
Automation
| Marketing Automation | Yes |
| Sales Automation | Yes |
AI Capabilities
| AI-Powered Insights | Yes |
Integrations
| Integrations | 1000+ |
| API Access | Yes |
Analytics
| Advanced Analytics & Reporting | Yes |
Security
| Role-Based Access Control | Yes |
Support
| 24/7 Customer Support | Yes |
Free
Free
- Up to 1,000 contacts
- Basic email marketing
- Contact management
- Basic automation
- 1 user
Lite
$15/mo
$150/yr billed annually
- Everything in Free
- Up to 10,000 contacts
- Advanced automation
- Lead scoring
- Custom fields
- 2 users
Plus
$65/mo
$650/yr billed annually
- Everything in Lite
- Up to 25,000 contacts
- Sales automation
- Account-based marketing
- Predictive sending
- Advanced reporting
- 5 users
Professional
$125/mo
$1250/yr billed annually
- Everything in Plus
- Up to 100,000 contacts
- Advanced CRM
- Revenue intelligence
- Custom objects
- Advanced permissions
- Unlimited users
Enterprise
Custom
- Everything in Professional
- Unlimited contacts
- Dedicated support
- Custom integrations
- API access
- Advanced security
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