ActiveCampaign
CRM and marketing automation platform with AI-powered customer experience
What it does well
- Integrated platform eliminates need for multiple tools
- AI-powered lead scoring and predictive analytics
- Flexible automation workflows with extensive customization
- Multi-channel communication (email, SMS, chat, social)
Where it falls short
- Steep learning curve with complex interface for beginners
- Implementation and setup can be time-intensive
- Pricing increases significantly at higher tiers and contact volumes
Core Features
| CRM | Yes |
| Email Marketing | Yes |
| Lead Scoring | Yes |
Automation
| Marketing Automation | Yes |
| Sales Automation | Yes |
AI Capabilities
| AI-Powered Content | Yes |
Integrations
| Integrations | 1000+ |
| API Access | Yes |
Analytics
| Advanced Analytics & Reporting | Yes |
Support
| Customer Support | 24/7 Chat, Email, Phone |
Security
| Data Security | SOC 2, GDPR, CCPA Compliant |
Collaboration
| Team Collaboration Tools | Yes |
Free
Free
- Up to 1 user
- Up to 500 contacts
- Basic automation
- Email marketing
- Contact management
Lite
$15/mo
$150/yr billed annually
- Everything in Free
- Up to 10,000 contacts
- Advanced automation
- Lead scoring
- Basic CRM
Plus
$59/mo
$590/yr billed annually
- Everything in Lite
- Up to 25,000 contacts
- Sales automation
- Advanced CRM
- Multi-user support
Professional
$99/mo
$990/yr billed annually
- Everything in Plus
- Unlimited contacts
- Advanced reporting
- API access
- Priority support
Enterprise
Custom
- Everything in Professional
- Custom integrations
- Dedicated support
- Advanced security
- Custom workflows
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