Make (formerly Integromat)
Visual workflow automation platform connecting 1000+ apps without coding
Overview
Make stands out as a powerful workflow automation platform with an accessible visual interface and extensive app integrations (1000+). Its strength lies in handling complex multi-step automations with advanced logic, error handling, and data mapping capabilities. The platform excels for mid-market companies and enterprises needing sophisticated automation without deep development resources. Weaknesses include a steeper learning curve compared to simpler tools, premium pricing for high-volume automation, and occasional performance limitations on very large datasets. Documentation and community support have improved but remain areas for enhancement. Ideal use cases include lead management, data synchronization across platforms, content distribution workflows, and customer service automation. Best suited for teams with moderate to advanced automation needs who've outgrown basic zapier-like tools but don't require enterprise RPA solutions.
Pros & Cons
Pros
- Extensive app library with 1000+ pre-built integrations and growing
- Visual workflow builder with advanced logic, routing, and data transformation
- Powerful error handling and scenario debugging tools
- Competitive pricing with generous free tier and flexible execution-based billing
Cons
- Steeper learning curve than competing tools, especially for complex scenarios
- Can become expensive at scale with high monthly operation volumes
- Rate limiting on certain integrations and API endpoints
Features
Core Features
| Visual Workflow Builder | Yes |
| Custom Webhooks | Yes |
| Data Mapping & Transformation | Yes |
| Error Handling & Retry Logic | Yes |
Integrations
| App Integrations | 1000+ |
| API Access | Yes |
AI Capabilities
| AI Functions | Yes |
Collaboration
| Team Collaboration | Yes |
Analytics
| Execution History & Logs | Yes |
Security
| Encryption & Data Security | Yes |
Support
| 24/7 Support | Enterprise only |
| Free Trial | Yes |
Pricing
Free
- Up to 1,000 operations per month
- Access to 1000+ apps
- Basic automation workflows
- Community support
Basic
$99.9/yr when billed annually
- Everything in Free
- 10,000 operations per month
- Email support
- Basic integrations
Standard
$299.9/yr when billed annually
- Everything in Basic
- 50,000 operations per month
- Priority email support
- Advanced workflows
- Webhook support
Pro
$999.9/yr when billed annually
- Everything in Standard
- 200,000 operations per month
- Phone and chat support
- Custom integrations
- Data storage
- Advanced security features
Enterprise
- Everything in Pro
- Unlimited operations
- Dedicated account manager
- Custom contracts
- Advanced security and compliance
- On-premise deployment options
Comparisons with Make (formerly Integromat)
Guides recommending Make (formerly Integromat)
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