Semrush
All-in-one SEO, SEM, and content marketing platform for digital agencies
What it does well
- Comprehensive feature set covering SEO, SEM, social, and content marketing
- Powerful competitive analysis and intelligence tools
- Large keyword and backlink database with strong data reliability
- White-label solutions and API access for agencies
Where it falls short
- High pricing with limited lower-tier options for small businesses
- Steep learning curve requiring training to maximize platform value
- Some advanced features locked behind higher subscription tiers
Core Features
| SEO Audit | Yes |
| Keyword Research | Yes |
| Competitor Analysis | Yes |
| Backlink Analysis | Yes |
| PPC Advertising Tools | Yes |
| Social Media Management | Yes |
Content
| Content Marketing Platform | Yes |
AI Capabilities
| AI Writing Assistant | Yes |
Analytics
| Position Tracking | Yes |
Integrations
| API Access | Business plan+ |
Collaboration
| Multi-user Accounts | Yes |
Automation
| White Label Reports | Yes |
Free
Free
- Limited keyword research
- Basic site audit
- Up to 10 projects
- Domain overview reports
- Backlink checker with limited results
Pro
$120/mo
$1200/yr billed annually
- Everything in Free
- Unlimited projects
- Advanced keyword research
- Competitive analysis
- Full site audit
- PPC advertising research
- Content marketing toolkit
- Email reports
Business
$395/mo
$3950/yr billed annually
- Everything in Pro
- API access
- White label reports
- Priority support
- Advanced integrations
- Custom date ranges
- Branded dashboard
Enterprise
Custom
- Everything in Business
- Custom pricing
- Dedicated account manager
- Custom integrations
- Advanced security features
- SLA guarantee
Comparisons with Semrush
Stacks featuring Semrush
Guides recommending Semrush
ToolAudit may earn a commission when you visit a tool through our links. This never affects our scores or rankings. How we make money