What it does well
- All-in-one SEO platform with rank tracking, keyword research, site audits, and backlink analysis
- User-friendly interface with intuitive dashboards and actionable recommendations
- Reliable rank tracking with multi-location support
- Strong keyword research tools with search volume and difficulty metrics
Where it falls short
- Premium pricing limits accessibility for small businesses and solopreneurs
- Backlink analysis features less comprehensive than specialized competitors
- Occasional delays in rank data updates and refresh cycles
Core Features
| Keyword Research | Yes |
| Site Crawl | Yes |
| Rank Tracking | Yes |
| Backlink Analysis | Yes |
| Competitor Analysis | Yes |
| Local SEO | Yes |
| On-Page SEO Recommendations | Yes |
| Mobile App | Yes |
Collaboration
| Team Collaboration | Yes |
Analytics
| Custom Reports | Yes |
Integrations
| API Access | Yes |
| Slack Integration | Yes |
Standard
$99/mo
- Rank tracking for up to 5 keywords
- Site crawl up to 50,000 pages
- Keyword research
- On-page optimization
- Link research
Medium
$179/mo
- Everything in Standard
- Rank tracking for up to 15 keywords
- Site crawl up to 250,000 pages
- API access
Large
$299/mo
- Everything in Medium
- Rank tracking for up to 50 keywords
- Site crawl up to 1,000,000 pages
- Priority support
Premium
$599/mo
- Everything in Large
- Unlimited rank tracking
- Unlimited site crawls
- White-label reports
- Dedicated support
Comparisons with Moz Pro
Guides recommending Moz Pro
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