Make (formerly Integromat) vs Salesforce Einstein: Which Is Better in 2026?
Quick Verdict
Make is a general-purpose workflow automation platform best for connecting diverse business apps and automating cross-system processes, while Salesforce Einstein is an AI-powered CRM tool designed specifically for sales teams within the Salesforce ecosystem. Choose Make if you need flexible integrations across many applications; choose Einstein if you're already invested in Salesforce and want AI-driven sales insights and lead scoring.
Pricing Comparison
| Plan | Make (formerly Integromat) | Salesforce Einstein |
|---|---|---|
| Free | Free | Custom/mo |
| Basic | $10/mo | Custom/mo |
| Standard | $29/mo | Custom/mo |
| Pro | $99/mo | Custom/mo |
Feature Comparison
| Feature | Make (formerly Integromat) | Salesforce Einstein |
|---|---|---|
| Visual Workflow Builder | N/A | |
| App Integrations | 1000+ | N/A |
| Conditional Logic | N/A | |
| Webhook Support | Pro plan+ | N/A |
| Custom Functions | N/A | |
| Data Transformations | N/A | |
| Error Handling | N/A | |
| Scheduling | N/A | |
| Team Collaboration | N/A | |
| API Access | N/A | |
| AI Writing Assistant | N/A | |
| Predictive Lead Scoring | N/A | |
| Opportunity Scoring | N/A | |
| AI-Powered Recommendations | N/A | |
| Automated Data Capture | N/A | |
| Next Best Action | N/A | |
| Slack Integration | N/A | |
| Forecasting | N/A | |
| Service Cloud AI | N/A | |
| Commerce Cloud Personalization | N/A | |
| Data Security & Compliance | N/A | |
| Available Across Clouds | N/A | Sales, Service, Commerce, Marketing |
Pros & Cons
Make (formerly Integromat)
Pros
- 1000+ pre-built integrations covering major business applications
- Visual workflow builder with intuitive drag-and-drop interface
- Advanced automation capabilities including conditional logic and iterations
- Competitive pricing with generous free tier for testing
Cons
- Learning curve steeper than some competitors for advanced scenarios
- Free tier has execution and operation limits
- API documentation could be more comprehensive for custom integrations
Salesforce Einstein
Pros
- Native integration with Salesforce eliminates data silos and switching costs
- Predictive lead/opportunity scoring improves sales productivity
- Conversation intelligence and call recording analytics provide coaching insights
- Extensive customization available for enterprise deployments
Cons
- Significant added cost on top of Salesforce licensing fees
- Steep learning curve and requires Salesforce administrative expertise
- Pricing not transparently published; requires contacting sales
Conclusion
Make wins for businesses seeking affordable, no-code automation across multiple platforms, while Salesforce Einstein is better for enterprises deeply embedded in Salesforce who can justify the additional licensing costs for AI-powered sales intelligence. The choice ultimately depends on whether you need broad app integration (Make) or Salesforce-specific AI enhancements (Einstein).
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